By a Toronto Real Estate Enthusiast
The Toronto new condo market is shifting. After a turbulent few years of rate hikes and buyer hesitation, developers are coming back with competitive incentive packages, flexible deposit structures, and price reductions designed to move inventory. Whether you’re a first-time buyer, a seasoned investor, or somewhere in between, the pre-construction landscape right now is genuinely interesting.
We’ve dug deep into five of the most talked-about new condo projects currently selling in Toronto — 50 Scollard, Capitol Condos (Madison Group), 250 Lawrence, JAC Condos, and NorthCore Condos — and put them head-to-head across price, location, incentives, value, and lifestyle fit.
Let’s start with the snapshot.
QUICK REFERENCE: THE FIVE AT A GLANCE
| Feature | 50 Scollard | Capitol Condos | 250 Lawrence | JAC Condos | NorthCore Condos |
|---|---|---|---|---|---|
| Location | 50 Scollard St, Yorkville | Yonge & Eglinton area | 250 Lawrence Ave W | 59 Jackes Ave, Midtown | 53 Sheppard Ave W, North York |
| Developer | Private/Boutique | Madison Group | Graywood Developments | Phantom Dev. / Graywood | Fieldgate Urban / Westdale Properties |
| Building Height | 41 storeys | Mid-rise | Mid-rise (8 storeys) | 30 storeys | 16 storeys |
| Total Units | ~60 units (ultra-boutique) | TBD | ~120 units | ~200 units | 352 units |
| Suite Types | 1 Bed+Den to 3 Bed+ | Studio to 2 Bed+ | 1B to 3B+ Townhomes | Studio to 4B Townhomes | Studio to 3 Bed |
| Price Range | $3.3M – $18.3M | $1.4M – $1.7M+ (Gallery) | $675K – $2.3M | $1.1M – $1.6M | $504K – $1.7M |
| Price Per Sq Ft (approx.) | ~$2,700–$3,500/sf | ~$1,800–$2,000/sf | ~$1,360–$1,540/sf | ~$1,040–$1,200/sf | ~$1,467–$1,647/sf |
| Parking Included? | 1 Valet Included | Varies | $69,900 extra | $79,000–$89,000 extra | TBD |
| Estimated Occupancy | Q1 2026 | TBD | Under construction | Jan 2024 (already occupying) | Spring 2026 |
| Maintenance Fee | $1.12/sf + utilities | ~$0.65–0.70/sf (est.) | $0.61/sf (excl. hydro) | $0.62/sf (excl. hydro) | $0.69/sf |
All prices subject to change. E. & O.E.
THE PROPERTIES IN DETAIL
1. 50 SCOLLARD — Yorkville’s Crown Jewel
Address: 50 Scollard Street, Toronto (Yorkville) Developer: Boutique project — Pritzker Prize-winning architect Norman Foster (architecture), Alessandro Munge (interiors), Stoss Landscape Urbanism (outdoor spaces) Status: Now Selling | Occupancy Q1 2026
50 Scollard is in a category entirely its own. This 41-storey tower in the heart of Yorkville represents Toronto’s most globally ambitious residential project — designed by the same architect behind 30 St Mary Axe (the “Gherkin”) in London. Every element of this building, from the porte-cochère entry off Bay Street to the private wine tasting room, is built for a buyer who simply doesn’t compromise.
Suite Types & Prices:
| Model | Type | Size (sq ft) | Exposure | Starting Price |
|---|---|---|---|---|
| 6-7JN | 1 Bed + Den / 2 Bed | 1,209 | West | $3,341,900 |
| 13-14 & 17FN | 2 Bedroom | 1,306 | East/West | $3,501,900 |
| 7HN | 2 Bedroom | 1,393 | West | $3,709,900 |
| 6-8IN | 2 Bed + Den | 1,425 | East/West | $3,763,900 |
| 5AN | 2 Bedroom | 1,793 | East/West | $4,549,900 |
| 40AN | 3 Bedroom (Duplex) | 1,453 | East/West | $4,796,900 |
| 23-25AN | 3 Bedroom | 2,166 | East/West | $5,620,900 |
| 14BF | 3 Bedroom | 2,620 | East/West | $6,995,900 |
| 36DS | 2 Bed (36th Floor) | 2,414 | East/West | $7,951,900 |
| 35N | 3 Bed + Terrace | 3,451 + 510 outdoor | East/West | $12,295,900 |
| 28N | 3 Bed + Terrace | 5,190 + 510 outdoor | East/West | $18,318,900 |
Deposit Structure (Client Promotion):
- $25,000 on signing
- Balance to 5% in 30 days
- 5% in 90 days
- 7.5% thirty days before occupancy
Other Details:
- Maintenance: $1.12/sf + hydro, water, gas
- Estimated taxes: ~0.77% of purchase price
- 1 valet parking space included
- Right to lease during interim occupancy:
- $0 assignment fee:
Standout Amenity: Heated indoor/outdoor pool, European water circuit (whirlpool, sauna, steam room), private dining room, and curated wine & spirits tasting room.
2. CAPITOL CONDOS — Midtown Gallery Living
Address: Yonge & Eglinton corridor, Toronto Developer: Madison Group Status: Now Selling | Gallery Suite Collection
Capitol is Madison Group’s flagship offering in the current cycle — a polished mid-rise with their “Gallery Suite” concept, a branding approach that positions larger, more refined suites as a distinct tier of living. The suites in this collection range from roomy 1-bedroom+office configurations to spacious 2-bed+den layouts with significant outdoor space.
Suite Types & Prices (Gallery Suite Collection):
| Model | Type | Interior SF | Outdoor SF | Starting Price |
|---|---|---|---|---|
| G2W | 2 Bed / 2 Bath | 770 | — | $1,379,900 |
| G1M+D | 1 Bed+Office / 2 Bath | 780 | — | $1,359,900 |
| G1L+D(T) | 1 Bed+Office / 2 Bath | 775 | +90 | $1,399,900 |
| G2R | 2 Bed / 2 Bath | 900 | +120 | $1,679,900 |
| G2V+D(T) | 2 Bed+Den / 2 Bath | 920 | +160 | $1,549,900 |
| G2W+D(T) | 2 Bed+Den / 2 Bath | 945 | +160 | $1,549,900 |
| G1Q+D | 1 Bed+Media / 1.5 Bath | 945 | — | $1,369,900 |
| G1R+D | 1 Bed+Media / 1.5 Bath | 955 | — | $1,369,900 |
| G1S+D | 1 Bed+Media / 1.5 Bath | 975 | — | $1,449,900 |
Note: All exposures are East or West (some West-only). “A” and “E” exposure identifiers noted per suite.
What Makes It Stand Out: The Gallery Suite concept means Madison is essentially offering boutique-in-a-tower living — larger-than-average layouts with premium finishes, targeted at buyers who want Midtown convenience without Yorkville price tags.
3. 250 LAWRENCE — Lawrence Park’s Modern Condo
Address: 250 Lawrence Avenue West, Toronto (Lawrence Park / Bedford Park) Developer: Graywood Developments Status: Now Selling | Limited Time Pricing Active
250 Lawrence is a thoughtfully scaled project — no glass towers here. Nestled in one of Toronto’s most prestigious mid-town neighbourhoods, it offers boutique condo and townhome-style living that appeals to families and professionals seeking quiet streets and great schools without sacrificing walkability.
Suite Types & Prices (Limited Time Pricing):
| Model | Type | Size (sf) | Outdoor (sf) | View | Regular Price | LTO Price |
|---|---|---|---|---|---|---|
| McAllister | 1 Bed | 496 | 27 | N | $749,900 | $674,900 |
| Cheltenham | 1 Bed | 539 | 11 | S | $789,900 | $714,900 |
| Touraine | 1 Bed+Den | 539–540 | 27 | N/S | $845,900–$865,900 | $770,900–$790,900 |
| Oriole | 1 Bed+Den | 585 | 44 | E | $900,900 | $825,900 |
| Orchard (B) | 2 Bed | 774 | 111 | S | $1,199,900 | $1,074,900 |
| Bedford (B) | 3 Bed | 1,121 | 141 | W | $1,717,900 | $1,542,900 |
| Heart | 3 Bed | 1,524 | 27+44 | N | $2,207,900 | $1,982,900 |
| Brookdale | 3 Bed+Media | 1,470 | T: 692 | SE | $2,337,900 | $2,112,900 |
| Douglas | 3 Bed | 1,806 | T339+41 | NW | $2,559,900 | $2,334,900 |
Limited Time Incentives:
- 1 Year Rental OR Mortgage Top-Up: $1,000/month (under $1M) | $2,000/month (over $1M)
- Deposit: $5,000 on signing → Balance to 5% in 30 days → 10% at occupancy
- Assignment fee reduced to $1,000 + $950 legal (was $5,000+)
- Development charges capped: $10,000 (1B/1B+) | $15,000 (2B+/3B+)
- Right to lease during occupancy: (available on request)
Other Details:
- Parking: $69,900/space | Maintenance: $100/month
- Locker: $5,000 | Maintenance: $40/month
- Maintenance fees: $0.61/sf ($0.63 for gas units; $0.55 for townhomes), excluding hydro
4. JAC CONDOS — Midtown Value with a Modern Edge
Address: 59 Jackes Avenue, Toronto (Midtown / Rosedale-Moore Park) Developer: Phantom Developments + Graywood Developments Status: Occupying (January 2024) | Some suites still available
JAC is one of the more intriguing projects on this list because it’s already welcoming occupants — meaning the uncertainty of “will it ever be built?” is off the table. Designed for a younger, lifestyle-forward buyer, JAC offers some of the best value-per-square-foot in Midtown Toronto, including townhomes and 4-bedroom units rarely seen at this price point.
Suite Types & Prices (Selected):
| Model | Type | Size (sf) | Floor | Outdoor | View | Price |
|---|---|---|---|---|---|---|
| Javier | 3B+Den+Media | 1,068 | 2 | — | NW | $1,109,990 |
| Joseph | 2B+Den | 826 | 6 | 163 sf | SW | $1,116,990 |
| Jerome | 3B+Den | 1,050 | 2 | — | NE | $1,169,990 |
| Jill | 3B+Den+Media | 1,117 | 3 | 87 sf | SW | $1,229,990 |
| June | 3B+Den | 1,125 | 6 | — | SE | $1,247,990 |
| Jeffrey | 3B+Den | 1,008 | 10 | 162 sf | NW | $1,299,990 |
| Joshua | 3B+Den | 1,201 | 5 | 111 sf | NE | $1,529,990 |
| Townhomes | ||||||
| Jamal (T) | 2B+Den | 763 | 11 | T280+B69 | SW | $1,169,990 |
| Joseph (T) | 2B+Den | 826 | 4 | B113+T431 | SW | $1,249,990 |
| Jeffrey (T) | 3B+Den | 1,008 | 4 | T336 | NW | $1,379,990 |
| Townhomes (Ground) | ||||||
| Jalir | 4 Bed | 1,290 | 1 | — | W | $1,449,990 |
| Julianna | 4B+Den | 1,327 | 1 | — | W | $1,529,990 |
| Jac | 4B+Den | 1,355 | 1 | — | W | $1,549,990 |
Limited Time Incentives:
- 5% Deposit Structure: $5,000 on signing → Balance of 5% in 30 days → 10% at occupancy
- $0 Development Charges (massive savings)
- $10,000 credit on closing
- Assignment fee: $0 + $750 legal (was $5,000+)
- Development charges capped: $12,000 (Studio–1B+) | $16,000 (2B+/3B+/4B+)
- Right to lease during occupancy:
Other Details:
- Parking: $79,000 (regular) | $89,000 (EV) — available for 715+ sf suites
- Locker: $6,000 | Maintenance: $35/month
- Maintenance fees: $0.62/sf residential | $0.45/sf townhomes (hydro/water metered separately)
5. NORTHCORE CONDOS — North York’s Smart Buy
Address: 53 Sheppard Avenue West, North York (Lansing-Westgate / Willowdale) Developer: Fieldgate Urban + Westdale Properties Status: Now Selling | Estimated Completion Spring 2026
NorthCore is the most accessible entry point on this list — price-wise — and arguably the most transit-rich location of all five projects. Sitting steps from the Sheppard-Yonge subway interchange and adjacent to Albert Standing Park, it offers parkside views and urban convenience at a price point that opens the door to first-time buyers and value-focused investors alike.
Pricing Overview:
| Suite Type | Starting Price | Price Per Sq Ft |
|---|---|---|
| Studio | From $504,000 | ~$1,517/sf |
| 1 Bedroom | Sold Out | ~$1,595/sf (last recorded) |
| 1 Bed + Den | Sold Out | ~$1,455/sf (last recorded) |
| 2 Bedroom | From $892,000 | ~$1,467/sf |
| 3 Bedroom | From $1,325,000 | ~$1,647/sf |
Unit sizes range from 333 to 1,076 sq ft.
Key Incentives:
- Development levies capped: $14,000 (Studio–1B+) | $18,000 (2B+)
- Maintenance fee: ~$0.69/sf
- Walk Score: 91/100 | Transit Score: 89/100
- Adjacent to Albert Standing Park — treetop and open views
- Interior design by Figure3; architecture by IBI Group
HEAD-TO-HEAD COMPARISON
Value for Money
BEST PRICE PER SQ FT (lowest to highest):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
JAC Condos ████████░░░░░░░░ ~$1,040–$1,200/sf ★★★★★
250 Lawrence █████████░░░░░░░ ~$1,360–$1,540/sf ★★★★☆
NorthCore █████████░░░░░░░ ~$1,467–$1,647/sf ★★★★☆
Capitol (Madison) ████████████░░░░ ~$1,800–$2,000/sf ★★★☆☆
50 Scollard ████████████████ ~$2,700–$3,500/sf ★★☆☆☆
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Transit & Walkability
LOCATION SCORE (combined walk + transit):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
NorthCore Walk: 91 | Transit: 89 ━━━━━━━━━━ ★★★★★
50 Scollard Walk: 98+ | Transit: ~85 ━━━━━━━━ ★★★★★
JAC Condos Walk: ~80 | Transit: ~75 ━━━━━━━ ★★★★☆
Capitol Walk: ~85 | Transit: ~80 ━━━━━━━ ★★★★☆
250 Lawrence Walk: ~75 | Transit: ~65 ━━━━━━ ★★★☆☆
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Deposit Structure Comparison
| Project | On Signing | 30 Days | 90 Days | At/Before Occupancy | Total Before Closing |
|---|---|---|---|---|---|
| 50 Scollard | $25,000 | Balance to 5% | 5% | 7.5% (30d before) | ~17.5% |
| Capitol (Madison) | TBD | TBD | TBD | TBD | TBD |
| 250 Lawrence | $5,000 | Balance to 5% | — | 10% | ~15% |
| JAC Condos | $5,000 | Balance to 5% | — | 10% | ~15% |
| NorthCore | $5,000 | Balance to 5% | — | Varies | ~15% |
Lower total deposit before closing = better cash flow for investors and end-users alike. 250 Lawrence and JAC lead here.
Amenity Quality
| Project | Pool | Fitness | Concierge | Unique Feature |
|---|---|---|---|---|
| 50 Scollard | ✅ Heated indoor/outdoor | ✅ State-of-the-art | ✅ 24-hr + Valet | Wine tasting room, European water circuit |
| Capitol | ✅ | ✅ | ✅ | Gallery Suite concept |
| 250 Lawrence | ✅ | ✅ | Limited | Boutique neighbourhood feel, townhomes |
| JAC Condos | ✅ | ✅ | ✅ | 4-bed townhomes, $10K closing credit |
| NorthCore | ✅ | ✅ Yoga + fitness lounge | Concierge | Co-working space, parkside views |
PROS & CONS BREAKDOWN
50 SCOLLARD
PROS:
- Designed by one of the world’s most celebrated architects (Norman Foster)
- Boutique scale (~60 units) — true exclusivity and privacy
- 1 valet parking included in purchase price — rare and valuable in Yorkville
- $0 assignment fee — ideal for investors
- Right to lease during interim occupancy
- Unmatched prestige address; Bloor Street flagship boutiques steps away
- Massive suite sizes for Toronto — up to 5,190 sq ft
CONS:
- Entry price of $3.3M+ puts it out of reach for most buyers
- Deposit structure front-loads $25,000 immediately plus layered tranches
- Maintenance fees at $1.12/sf (plus hydro, water, gas) will be very high monthly
- Limited suite variety — no studios or small 1-bedrooms
- Estimated taxes of ~0.77% of purchase price adds significant annual carrying cost
Best For: Ultra-high-net-worth buyers, those downsizing from large homes, international investors seeking a trophy Toronto asset.
CAPITOL CONDOS (Madison Group)
PROS:
- Trusted developer with strong track record in Toronto
- “Gallery Suite” positioning offers larger layouts than typical Midtown condos
- Well-located in the Yonge-Eglinton corridor — strong rental demand area
- Good suite variety: 1-bed+office, 2-bed+den options with outdoor space
- Competitive price point for the Midtown market
- East/West exposures available
CONS:
- Deposit structure and full incentive details not fully disclosed publicly
- “Gallery Suite” premium means you’re paying more for the branding tier
- Limited outdoor space on some configurations (G2W at 770sf has none)
- 1.5-bath configurations on some 1-bed+media suites feel like a compromise
- Midrange pricing still puts most suites above $1.35M
Best For: Midtown buyers who want more space than typical condo offerings and are brand-loyal to Madison Group’s quality reputation.
250 LAWRENCE
PROS:
- Outstanding Limited Time Offer — price reductions of $75K–$225K on select suites
- Mortgage top-up or rent guarantee of $1,000–$2,000/month for 1 year is exceptional
- Graywood is a respected, experienced developer
- One of the few projects in the Lawrence Park / Bedford Park area — scarce supply
- Townhome options with large outdoor terraces (up to 692 sf)
- Assignment fee dramatically reduced ($1,000 vs. typical $5,000+)
- Development charges capped — no surprise levies
CONS:
- 2023 price list — some units may be sold; availability could be limited
- Smaller building means fewer amenities vs. larger towers
- Lawrence Ave location has lower transit scores than subway-adjacent projects
- Parking at $69,900 extra is a significant add-on
- Higher price per sq ft on townhomes vs. standard suites
Best For: Families or professionals seeking a boutique, neighbourhood-feel condo in a prestigious, established part of North Toronto. Great for those who want townhome-style space.
JAC CONDOS
PROS:
- Already in occupancy — no more construction wait risk
- Best value per square foot of all five projects (~$1,040–$1,200/sf)
- Rarest offering: 4-bedroom townhomes under $1.6M in Midtown — almost unheard of
- $0 development charges — a saving of up to $12,000–$16,000
- $10,000 credit on closing — direct cash back
- $0 assignment fee — maximum flexibility for investors
- 5% deposit structure is the most buyer-friendly on this list
- Located in Rosedale-Moore Park — one of Toronto’s most coveted addresses
CONS:
- Most suites are already sold or in occupancy — limited selection remains
- Podium-level suites (floors 2–6) have less desirable lower floor positioning
- Parking costs are high ($79K–$89K) and only available for suites 715 sf+
- The building’s 2023 pricing era means current buyers may be slightly above the initial VIP pricing
- Younger building not yet fully established in terms of community/management reviews
Best For: Value-seeking investors who want a Midtown address, large families needing 3–4 bedrooms, and buyers who want occupancy certainty now.
NORTHCORE CONDOS
PROS:
- Most affordable entry point of all five: studios from $504,000
- Exceptional transit access — steps from Sheppard-Yonge subway interchange
- Walk Score 91 / Transit Score 89 — top-ranked on this list
- Parkside living adjacent to Albert Standing Park — rare in North York
- 352 units means more availability than boutique projects
- Interior design by Figure3 and architecture by IBI Group — well-regarded firms
- Development levies capped ($14K–$18K depending on suite type)
- Co-working space amenity — appealing to remote workers
CONS:
- North York location may not have the prestige appeal of Yorkville or Midtown for some buyers
- Most 1-bedroom and 1-bed+den suites already sold out — limited choice
- Smaller suite sizes (capped at ~1,076 sf) means no large family configurations
- Not as close to premium retail/restaurant corridors as Yorkville or Yonge-Eglinton
- Maintenance at $0.69/sf is mid-range but adds up on a monthly basis
- 16-storey building may not attract buyers who want higher floors and better views
Best For: First-time buyers, young professionals, value investors, and anyone who prioritizes transit access and wants a foothold in the Toronto condo market at a reasonable price.
WHO SHOULD BUY WHAT?
| Buyer Profile | Best Fit |
|---|---|
| Ultra-luxury buyer / downsizer | 50 Scollard |
| Prestige Midtown buyer with $1.4M–$1.7M budget | Capitol Condos |
| Family in a quiet, prestigious neighbourhood | 250 Lawrence |
| Best value + large layouts + Midtown address | JAC Condos |
| First-time buyer or transit-focused investor | NorthCore Condos |
| Investor wanting $0 assignment + flexibility | 50 Scollard or JAC Condos |
| Buyer who wants certainty (already built) | JAC Condos |
| Buyer who values neighbourhood prestige over tower height | 250 Lawrence |
OVERALL RANKING SUMMARY
| Category | Winner | Runner-Up |
|---|---|---|
| Best Value per Sq Ft | JAC Condos | 250 Lawrence (LTO pricing) |
| Best Location (Transit) | NorthCore | 50 Scollard |
| Best Location (Prestige) | 50 Scollard | Capitol / JAC |
| Best Incentive Package | JAC Condos | 250 Lawrence |
| Best for Investors | JAC Condos | 50 Scollard |
| Best for Families | 250 Lawrence | JAC Condos |
| Best Amenities | 50 Scollard | NorthCore |
| Best Deposit Structure | JAC / 250 Lawrence (tied) | NorthCore |
| Most Unique Product | 50 Scollard | 250 Lawrence (townhomes) |
| Best Entry-Level Price | NorthCore | JAC Condos |
FINAL THOUGHTS
Toronto’s new condo market in 2025–2026 is more buyer-friendly than it’s been in years. Developers are competing hard for attention, and the result is some genuinely compelling incentive packages — particularly at JAC Condos and 250 Lawrence, where price reductions, rent guarantees, and $0 assignment fees represent a significant departure from the seller’s market of 2021–2022.
If you have a budget under $1M, NorthCore is the clear starting point. If you’re in the $1.1M–$1.6M range and want the best combination of value, space, and location, JAC Condos is hard to beat — especially with the $10,000 closing credit and the development already built. If neighbourhood character and boutique scale matter most, 250 Lawrence is a rare find in a supply-constrained pocket of Toronto.
For buyers with deeper pockets and an eye on long-term capital appreciation, 50 Scollard remains one of the most compelling luxury assets ever offered in this city. There’s simply nothing else like it.
And Capitol (Madison Group)? A reliable middle ground from one of Toronto’s most trusted names — worth a close look if Midtown is your target zone.