By a Toronto Real Estate Enthusiast
The Toronto new condo market is shifting. After a turbulent few years of rate hikes and buyer hesitation, developers are coming back with competitive incentive packages, flexible deposit structures, and price reductions designed to move inventory. Whether you’re a first-time buyer, a seasoned investor, or somewhere in between, the pre-construction landscape right now is genuinely interesting.
We’ve dug deep into five of the most talked-about new condo projects currently selling in Toronto, 50 Scollard, Capitol Condos (Madison Group), 250 Lawrence, JAC Condos, and NorthCore Condos, and put them head-to-head across price, location, incentives, value, and lifestyle fit.
Let’s start with the snapshot.
THE FIVE AT A GLANCE
| Feature | 50 Scollard | Capitol Condos | 250 Lawrence | JAC Condos | NorthCore Condos |
|---|---|---|---|---|---|
| Location | 50 Scollard St, Yorkville | Yonge & Eglinton area | 250 Lawrence Ave W | 59 Jackes Ave, Midtown | 53 Sheppard Ave W, North York |
| Developer | Private/Boutique | Madison Group | Graywood Developments | Phantom Dev. / Graywood | Fieldgate Urban / Westdale Properties |
| Building Height | 41 storeys | Mid-rise | Mid-rise (8 storeys) | 30 storeys | 16 storeys |
| Total Units | ~60 units (ultra-boutique) | TBD | ~120 units | ~200 units | 352 units |
| Suite Types | 1 Bed+Den to 3 Bed+ | Studio to 2 Bed+ | 1B to 3B+ Townhomes | Studio to 4B Townhomes | Studio to 3 Bed |
| Price Range | $3.3M – $18.3M | $1.4M – $1.7M+ (Gallery) | $675K – $2.3M | $1.1M – $1.6M | $504K – $1.7M |
| Price Per Sq Ft (approx.) | ~$2,700–$3,500/sf | ~$1,800–$2,000/sf | ~$1,360–$1,540/sf | ~$1,040–$1,200/sf | ~$1,467–$1,647/sf |
| Parking Included? | 1 Valet Included | Varies | $69,900 extra | $79,000–$89,000 extra | TBD |
| Estimated Occupancy | Q1 2026 | TBD | Under construction | Jan 2024 (already occupying) | Spring 2026 |
| Maintenance Fee | $1.12/sf + utilities | ~$0.65–0.70/sf (est.) | $0.61/sf (excl. hydro) | $0.62/sf (excl. hydro) | $0.69/sf |
All prices subject to change. E. & O.E.
THE PROPERTIES IN DETAIL
1. 50 SCOLLARD: Yorkville’s Crown Jewel
Address: 50 Scollard Street, Toronto (Yorkville) Developer: Boutique project, Pritzker Prize-winning architect Norman Foster (architecture), Alessandro Munge (interiors), Stoss Landscape Urbanism (outdoor spaces) Status: Now Selling | Occupancy Q1 2026
50 Scollard is in a category entirely its own. This 41-storey tower in the heart of Yorkville represents Toronto’s most globally ambitious residential project, designed by the same architect behind 30 St Mary Axe (the “Gherkin”) in London. Every element of this building, from the porte-cochère entry off Bay Street to the private wine tasting room, is built for a buyer who simply doesn’t compromise.
Suite Types & Prices:
| Model | Type | Size (sq ft) | Exposure | Starting Price |
|---|---|---|---|---|
| 6-7JN | 1 Bed + Den / 2 Bed | 1,209 | West | $3,341,900 |
| 13-14 & 17FN | 2 Bedroom | 1,306 | East/West | $3,501,900 |
| 7HN | 2 Bedroom | 1,393 | West | $3,709,900 |
| 6-8IN | 2 Bed + Den | 1,425 | East/West | $3,763,900 |
| 5AN | 2 Bedroom | 1,793 | East/West | $4,549,900 |
| 40AN | 3 Bedroom (Duplex) | 1,453 | East/West | $4,796,900 |
| 23-25AN | 3 Bedroom | 2,166 | East/West | $5,620,900 |
| 14BF | 3 Bedroom | 2,620 | East/West | $6,995,900 |
| 36DS | 2 Bed (36th Floor) | 2,414 | East/West | $7,951,900 |
| 35N | 3 Bed + Terrace | 3,451 + 510 outdoor | East/West | $12,295,900 |
| 28N | 3 Bed + Terrace | 5,190 + 510 outdoor | East/West | $18,318,900 |
Deposit Structure (Client Promotion):
- $25,000 on signing
- Balance to 5% in 30 days
- 5% in 90 days
- 7.5% thirty days before occupancy
Other Details:
- Maintenance: $1.12/sf + hydro, water, gas
- Estimated taxes: ~0.77% of purchase price
- 1 valet parking space included
- Right to lease during interim occupancy:
- $0 assignment fee:
Standout Amenity: Heated indoor/outdoor pool, European water circuit (whirlpool, sauna, steam room), private dining room, and curated wine & spirits tasting room.
2. CAPITOL CONDOS: Midtown Gallery Living
Address: Yonge & Eglinton corridor, Toronto Developer: Madison Group Status: Now Selling | Gallery Suite Collection
Capitol is Madison Group’s flagship offering in the current cycle, a polished mid-rise with their “Gallery Suite” concept, a branding approach that positions larger, more refined suites as a distinct tier of living. The suites in this collection range from roomy 1-bedroom+office configurations to spacious 2-bed+den layouts with significant outdoor space.
Suite Types & Prices (Gallery Suite Collection):
| Model | Type | Interior SF | Outdoor SF | Starting Price |
|---|---|---|---|---|
| G2W | 2 Bed / 2 Bath | 770 | X | $1,379,900 |
| G1M+D | 1 Bed+Office / 2 Bath | 780 | X | $1,359,900 |
| G1L+D(T) | 1 Bed+Office / 2 Bath | 775 | +90 | $1,399,900 |
| G2R | 2 Bed / 2 Bath | 900 | +120 | $1,679,900 |
| G2V+D(T) | 2 Bed+Den / 2 Bath | 920 | +160 | $1,549,900 |
| G2W+D(T) | 2 Bed+Den / 2 Bath | 945 | +160 | $1,549,900 |
| G1Q+D | 1 Bed+Media / 1.5 Bath | 945 | X | $1,369,900 |
| G1R+D | 1 Bed+Media / 1.5 Bath | 955 | X | $1,369,900 |
| G1S+D | 1 Bed+Media / 1.5 Bath | 975 | X | $1,449,900 |
Note: All exposures are East or West (some West-only). “A” and “E” exposure identifiers noted per suite.
What Makes It Stand Out: The Gallery Suite concept means Madison is essentially offering boutique-in-a-tower living, larger-than-average layouts with premium finishes, targeted at buyers who want Midtown convenience without Yorkville price tags.
3. 250 LAWRENCE: Lawrence Park’s Modern Condo
Address: 250 Lawrence Avenue West, Toronto (Lawrence Park / Bedford Park) Developer: Graywood Developments Status: Now Selling | Limited Time Pricing Active
250 Lawrence is a thoughtfully scaled project, no glass towers here. Nestled in one of Toronto’s most prestigious mid-town neighbourhoods, it offers boutique condo and townhome-style living that appeals to families and professionals seeking quiet streets and great schools without sacrificing walkability.
Suite Types & Prices (Limited Time Pricing):
| Model | Type | Size (sf) | Outdoor (sf) | View | Regular Price | LTO Price |
|---|---|---|---|---|---|---|
| McAllister | 1 Bed | 496 | 27 | N | $749,900 | $674,900 |
| Cheltenham | 1 Bed | 539 | 11 | S | $789,900 | $714,900 |
| Touraine | 1 Bed+Den | 539–540 | 27 | N/S | $845,900–$865,900 | $770,900–$790,900 |
| Oriole | 1 Bed+Den | 585 | 44 | E | $900,900 | $825,900 |
| Orchard (B) | 2 Bed | 774 | 111 | S | $1,199,900 | $1,074,900 |
| Bedford (B) | 3 Bed | 1,121 | 141 | W | $1,717,900 | $1,542,900 |
| Heart | 3 Bed | 1,524 | 27+44 | N | $2,207,900 | $1,982,900 |
| Brookdale | 3 Bed+Media | 1,470 | T: 692 | SE | $2,337,900 | $2,112,900 |
| Douglas | 3 Bed | 1,806 | T339+41 | NW | $2,559,900 | $2,334,900 |
Limited Time Incentives:
- 1 Year Rental OR Mortgage Top-Up: $1,000/month (under $1M) | $2,000/month (over $1M)
- Deposit: $5,000 on signing → Balance to 5% in 30 days → 10% at occupancy
- Assignment fee reduced to $1,000 + $950 legal (was $5,000+)
- Development charges capped: $10,000 (1B/1B+) | $15,000 (2B+/3B+)
- Right to lease during occupancy: (available on request)
Other Details:
- Parking: $69,900/space | Maintenance: $100/month
- Locker: $5,000 | Maintenance: $40/month
- Maintenance fees: $0.61/sf ($0.63 for gas units; $0.55 for townhomes), excluding hydro
4. JAC CONDOS, Midtown Value with a Modern Edge
Address: 59 Jackes Avenue, Toronto (Midtown / Rosedale-Moore Park) Developer: Phantom Developments + Graywood Developments Status: Occupying (January 2024) | Some suites still available
JAC is one of the more intriguing projects on this list because it’s already welcoming occupants, meaning the uncertainty of “will it ever be built?” is off the table. Designed for a younger, lifestyle-forward buyer, JAC offers some of the best value-per-square-foot in Midtown Toronto, including townhomes and 4-bedroom units rarely seen at this price point.
Suite Types & Prices (Selected):
| Model | Type | Size (sf) | Floor | Outdoor | View | Price |
|---|---|---|---|---|---|---|
| Javier | 3B+Den+Media | 1,068 | 2 | X | NW | $1,109,990 |
| Joseph | 2B+Den | 826 | 6 | 163 sf | SW | $1,116,990 |
| Jerome | 3B+Den | 1,050 | 2 | X | NE | $1,169,990 |
| Jill | 3B+Den+Media | 1,117 | 3 | 87 sf | SW | $1,229,990 |
| June | 3B+Den | 1,125 | 6 | X | SE | $1,247,990 |
| Jeffrey | 3B+Den | 1,008 | 10 | 162 sf | NW | $1,299,990 |
| Joshua | 3B+Den | 1,201 | 5 | 111 sf | NE | $1,529,990 |
| Townhomes | ||||||
| Jamal (T) | 2B+Den | 763 | 11 | T280+B69 | SW | $1,169,990 |
| Joseph (T) | 2B+Den | 826 | 4 | B113+T431 | SW | $1,249,990 |
| Jeffrey (T) | 3B+Den | 1,008 | 4 | T336 | NW | $1,379,990 |
| Townhomes (Ground) | ||||||
| Jalir | 4 Bed | 1,290 | 1 | X | W | $1,449,990 |
| Julianna | 4B+Den | 1,327 | 1 | X | W | $1,529,990 |
| Jac | 4B+Den | 1,355 | 1 | X | W | $1,549,990 |
Limited Time Incentives:
- 5% Deposit Structure: $5,000 on signing → Balance of 5% in 30 days → 10% at occupancy
- $0 Development Charges (massive savings)
- $10,000 credit on closing
- Assignment fee: $0 + $750 legal (was $5,000+)
- Development charges capped: $12,000 (Studio–1B+) | $16,000 (2B+/3B+/4B+)
- Right to lease during occupancy:
Other Details:
- Parking: $79,000 (regular) | $89,000 (EV), available for 715+ sf suites
- Locker: $6,000 | Maintenance: $35/month
- Maintenance fees: $0.62/sf residential | $0.45/sf townhomes (hydro/water metered separately)
5. NORTHCORE CONDOS: North York’s Smart Buy
Address: 53 Sheppard Avenue West, North York (Lansing-Westgate / Willowdale) Developer: Fieldgate Urban + Westdale Properties Status: Now Selling | Estimated Completion Spring 2026
NorthCore is the most accessible entry point on this list, price-wise, and arguably the most transit-rich location of all five projects. Sitting steps from the Sheppard-Yonge subway interchange and adjacent to Albert Standing Park, it offers parkside views and urban convenience at a price point that opens the door to first-time buyers and value-focused investors alike.
Pricing Overview:
| Suite Type | Starting Price | Price Per Sq Ft |
|---|---|---|
| Studio | From $504,000 | ~$1,517/sf |
| 1 Bedroom | Sold Out | ~$1,595/sf (last recorded) |
| 1 Bed + Den | Sold Out | ~$1,455/sf (last recorded) |
| 2 Bedroom | From $892,000 | ~$1,467/sf |
| 3 Bedroom | From $1,325,000 | ~$1,647/sf |
Unit sizes range from 333 to 1,076 sq ft.
Key Incentives:
- Development levies capped: $14,000 (Studio–1B+) | $18,000 (2B+)
- Maintenance fee: ~$0.69/sf
- Walk Score: 91/100 | Transit Score: 89/100
- Adjacent to Albert Standing Park, treetop and open views
- Interior design by Figure3; architecture by IBI Group
HEAD-TO-HEAD COMPARISON
Value for Money
BEST PRICE PER SQ FT (lowest to highest):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
JAC Condos ████████░░░░░░░░ ~$1,040–$1,200/sf ★★★★★
250 Lawrence █████████░░░░░░░ ~$1,360–$1,540/sf ★★★★☆
NorthCore █████████░░░░░░░ ~$1,467–$1,647/sf ★★★★☆
Capitol (Madison) ████████████░░░░ ~$1,800–$2,000/sf ★★★☆☆
50 Scollard ████████████████ ~$2,700–$3,500/sf ★★☆☆☆
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Transit & Walkability
LOCATION SCORE (combined walk + transit):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
NorthCore Walk: 91 | Transit: 89 ━━━━━━━━━━ ★★★★★
50 Scollard Walk: 98+ | Transit: ~85 ━━━━━━━━ ★★★★★
JAC Condos Walk: ~80 | Transit: ~75 ━━━━━━━ ★★★★☆
Capitol Walk: ~85 | Transit: ~80 ━━━━━━━ ★★★★☆
250 Lawrence Walk: ~75 | Transit: ~65 ━━━━━━ ★★★☆☆
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Deposit Structure Comparison
| Project | On Signing | 30 Days | 90 Days | At/Before Occupancy | Total Before Closing |
|---|---|---|---|---|---|
| 50 Scollard | $25,000 | Balance to 5% | 5% | 7.5% (30d before) | ~17.5% |
| Capitol (Madison) | TBD | TBD | TBD | TBD | TBD |
| 250 Lawrence | $5,000 | Balance to 5% | X | 10% | ~15% |
| JAC Condos | $5,000 | Balance to 5% | X | 10% | ~15% |
| NorthCore | $5,000 | Balance to 5% | X | Varies | ~15% |
Lower total deposit before closing = better cash flow for investors and end-users alike. 250 Lawrence and JAC lead here.
Amenity Quality
| Project | Pool | Fitness | Concierge | Unique Feature |
|---|---|---|---|---|
| 50 Scollard | ✅ Heated indoor/outdoor | ✅ State-of-the-art | ✅ 24-hr + Valet | Wine tasting room, European water circuit |
| Capitol | ✅ | ✅ | ✅ | Gallery Suite concept |
| 250 Lawrence | ✅ | ✅ | Limited | Boutique neighbourhood feel, townhomes |
| JAC Condos | ✅ | ✅ | ✅ | 4-bed townhomes, $10K closing credit |
| NorthCore | ✅ | ✅ Yoga + fitness lounge | Concierge | Co-working space, parkside views |
PROS & CONS BREAKDOWN
50 SCOLLARD
PROS:
- Designed by one of the world’s most celebrated architects (Norman Foster)
- Boutique scale (~60 units): true exclusivity and privacy
- 1 valet parking included in purchase price, rare and valuable in Yorkville
- $0 assignment fee, ideal for investors
- Right to lease during interim occupancy
- Unmatched prestige address; Bloor Street flagship boutiques steps away
- Massive suite sizes for Toronto, up to 5,190 sq ft
CONS:
- Entry price of $3.3M+ puts it out of reach for most buyers
- Deposit structure front-loads $25,000 immediately plus layered tranches
- Maintenance fees at $1.12/sf (plus hydro, water, gas) will be very high monthly
- Limited suite variety, no studios or small 1-bedrooms
- Estimated taxes of ~0.77% of purchase price adds significant annual carrying cost
Best For: Ultra-high-net-worth buyers, those downsizing from large homes, international investors seeking a trophy Toronto asset.
CAPITOL CONDOS (Madison Group)
PROS:
- Trusted developer with strong track record in Toronto
- “Gallery Suite” positioning offers larger layouts than typical Midtown condos
- Well-located in the Yonge-Eglinton corridor, strong rental demand area
- Good suite variety: 1-bed+office, 2-bed+den options with outdoor space
- Competitive price point for the Midtown market
- East/West exposures available
CONS:
- Deposit structure and full incentive details not fully disclosed publicly
- “Gallery Suite” premium means you’re paying more for the branding tier
- Limited outdoor space on some configurations (G2W at 770sf has none)
- 1.5-bath configurations on some 1-bed+media suites feel like a compromise
- Midrange pricing still puts most suites above $1.35M
Best For: Midtown buyers who want more space than typical condo offerings and are brand-loyal to Madison Group’s quality reputation.
250 LAWRENCE
PROS:
- Outstanding Limited Time Offer, price reductions of $75K–$225K on select suites
- Mortgage top-up or rent guarantee of $1,000–$2,000/month for 1 year is exceptional
- Graywood is a respected, experienced developer
- One of the few projects in the Lawrence Park / Bedford Park area, scarce supply
- Townhome options with large outdoor terraces (up to 692 sf)
- Assignment fee dramatically reduced ($1,000 vs. typical $5,000+)
- Development charges capped, no surprise levies
CONS:
- 2023 price list, some units may be sold; availability could be limited
- Smaller building means fewer amenities vs. larger towers
- Lawrence Ave location has lower transit scores than subway-adjacent projects
- Parking at $69,900 extra is a significant add-on
- Higher price per sq ft on townhomes vs. standard suites
Best For: Families or professionals seeking a boutique, neighbourhood-feel condo in a prestigious, established part of North Toronto. Great for those who want townhome-style space.
JAC CONDOS
PROS:
- Already in occupancy, no more construction wait risk
- Best value per square foot of all five projects (~$1,040–$1,200/sf)
- Rarest offering: 4-bedroom townhomes under $1.6M in Midtown, almost unheard of
- $0 development charges, a saving of up to $12,000–$16,000
- $10,000 credit on closing, direct cash back
- $0 assignment fee, maximum flexibility for investors
- 5% deposit structure is the most buyer-friendly on this list
- Located in Rosedale-Moore Park, one of Toronto’s most coveted addresses
CONS:
- Most suites are already sold or in occupancy, limited selection remains
- Podium-level suites (floors 2–6) have less desirable lower floor positioning
- Parking costs are high ($79K–$89K) and only available for suites 715 sf+
- The building’s 2023 pricing era means current buyers may be slightly above the initial VIP pricing
- Younger building not yet fully established in terms of community/management reviews
Best For: Value-seeking investors who want a Midtown address, large families needing 3–4 bedrooms, and buyers who want occupancy certainty now.
NORTHCORE CONDOS
PROS:
- Most affordable entry point of all five: studios from $504,000
- Exceptional transit access, steps from Sheppard-Yonge subway interchange
- Walk Score 91 / Transit Score 89, top-ranked on this list
- Parkside living adjacent to Albert Standing Park, rare in North York
- 352 units means more availability than boutique projects
- Interior design by Figure3 and architecture by IBI Group, well-regarded firms
- Development levies capped ($14K–$18K depending on suite type)
- Co-working space amenity, appealing to remote workers
CONS:
- North York location may not have the prestige appeal of Yorkville or Midtown for some buyers
- Most 1-bedroom and 1-bed+den suites already sold out, limited choice
- Smaller suite sizes (capped at ~1,076 sf) means no large family configurations
- Not as close to premium retail/restaurant corridors as Yorkville or Yonge-Eglinton
- Maintenance at $0.69/sf is mid-range but adds up on a monthly basis
- 16-storey building may not attract buyers who want higher floors and better views
Best For: First-time buyers, young professionals, value investors, and anyone who prioritizes transit access and wants a foothold in the Toronto condo market at a reasonable price.
WHO SHOULD BUY WHAT?
| Buyer Profile | Best Fit |
|---|---|
| Ultra-luxury buyer / downsizer | 50 Scollard |
| Prestige Midtown buyer with $1.4M–$1.7M budget | Capitol Condos |
| Family in a quiet, prestigious neighbourhood | 250 Lawrence |
| Best value + large layouts + Midtown address | JAC Condos |
| First-time buyer or transit-focused investor | NorthCore Condos |
| Investor wanting $0 assignment + flexibility | 50 Scollard or JAC Condos |
| Buyer who wants certainty (already built) | JAC Condos |
| Buyer who values neighbourhood prestige over tower height | 250 Lawrence |
OVERALL RANKING SUMMARY
| Category | Winner | Runner-Up |
|---|---|---|
| Best Value per Sq Ft | JAC Condos | 250 Lawrence (LTO pricing) |
| Best Location (Transit) | NorthCore | 50 Scollard |
| Best Location (Prestige) | 50 Scollard | Capitol / JAC |
| Best Incentive Package | JAC Condos | 250 Lawrence |
| Best for Investors | JAC Condos | 50 Scollard |
| Best for Families | 250 Lawrence | JAC Condos |
| Best Amenities | 50 Scollard | NorthCore |
| Best Deposit Structure | JAC / 250 Lawrence (tied) | NorthCore |
| Most Unique Product | 50 Scollard | 250 Lawrence (townhomes) |
| Best Entry-Level Price | NorthCore | JAC Condos |
FINAL THOUGHTS
Toronto’s new condo market in 2025–2026 is more buyer-friendly than it’s been in years. Developers are competing hard for attention, and the result is some genuinely compelling incentive packages, particularly at JAC Condos and 250 Lawrence, where price reductions, rent guarantees, and $0 assignment fees represent a significant departure from the seller’s market of 2021–2022.
If you have a budget under $1M, NorthCore is the clear starting point. If you’re in the $1.1M–$1.6M range and want the best combination of value, space, and location, JAC Condos is hard to beat, especially with the $10,000 closing credit and the development already built. If neighbourhood character and boutique scale matter most, 250 Lawrence is a rare find in a supply-constrained pocket of Toronto.
For buyers with deeper pockets and an eye on long-term capital appreciation, 50 Scollard remains one of the most compelling luxury assets ever offered in this city. There’s simply nothing else like it.
And Capitol (Madison Group)? A reliable middle ground from one of Toronto’s most trusted names, worth a close look if Midtown is your target zone.